I was at a Jeffrey Kipnis lecture half a year ago when he was speaking to a class of grad students at Sciarc. He started up the lecture by asking, "what is a window for?" Some brave students in the audience shouted confidently, "for viewing," "lets air and light in," "evaculate in case of fire," and "block outdoor sound." Now the interesting fact, if the same question was asked to a group of audience who do not have a formal education in design and architecture, would their answers be the same as grad students now in the audience who have been studying for over 4 years? I would think so too.
Design lacks necessity, this is fundamentally the reason why it does not have enough relevance that it should compare to other disciplines such as economy, science, even entertainment.
In design, almost every theoretical design position can be argued because the very foundation supporting the argument is built upon a system of perceptions (subjectivity), rather than facts, which makes it relatively easier to argue in comparison to other disciplines such as business or science, where solid quantitative data (statistics) are required to verify their interpolations in order for ideas to be validated. This results in over-saturation of design theories and projects being produced that can spread everywhere throughout the wide-spectrum, relevant and irrelevant, like viewing through a pool of videos on Youtube database (probably only 1 % out of millions out there is actually useful). The fact is designers do not build their work off of predecessors, nor share/exchange relevant information to other designers in the field as much compare to other industries such as medicine, psychology, physics, etc. This has to do with the profession's over-emphasis on individuality, believing that 'genuine' creativity could only come from an individual or a small elite group - thus preventing design from effectively progressing forward towards relevant ideas in consistent pace over time. This causes design to have less of its relevance. The fact that there is too much design ideas out there makes it impossible to validate every single one of them. As a result, the goal has become not to verify what we do is indeed correct or incorrect, rather, design has become a medium for individuals used to express their own self interests....there is a lot more leverage in design for interpretations that can be more personal.
Design need to break from its own bubble in order to expand and become more influential, more accessible, and less expensive to practice and execute.
design perceived as rich man's hobby, prostitution, thrive and expand only when the society reached the economy of abundance. The fact is, when people are struggling to earn the cash to pay for next meal, would they be worrying about how comfortable their chairs feel? what material their dinner table is made off? Design need to restablish a sense of urgency and necessity in order to provide a relevant service to society
Parametric design the future?
Wednesday, December 17, 2008
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