Precedents: Nike, Dell, Starbucks, Chapters, Pioneer, Samsung, etc
以穩固客源與擴大現有客戶群為目地 diversifies risks by expanding and categorizing its product and services into different classes in order to curb the market fluctuation (ie. Pioneer Kuro vs. Pioneer Elite - same hardware tech but different branding class and price to stratify multiple consumer classes) - the key is still multidiscipline.
http://www.geocities.com/marybethchou/words004.htm
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