A Brand Apart

"藝術作品的現實面在於 - 它是會是成為投機對象的商品"

"所謂的暢銷 是將溝通做到最大化後的結果 " - Takashi Murakami, artist.

Brand is the thesis statement of a company.

Brand is an effective form of communicating to the public.

Brand may be generated from a company or conceived from the public. One is intentional, the latter is spontaneous.

Brand represents the value that the company offers to public, it also represents how the pubic values the company.

Brand creates values in society by creating desires and demands.

Brand represents a company's responsibility, reputation, and quality standards.

As the information becomes increasingly accessible and excessive, brand assists in distinguish one from the other (competitors).

Brand constructs our first impression; same logic as how people judge a book by its book cover/title.

Brand 給與外界跨入陌生領域的切入點 它結合了不同領域之間所擁有的共鳴, 因此Brand 會是跨介溝通必需有的平台. Ex: 想到 LV 就想到行李箱, 皮件, 手提包, 服飾, 鞋子, 手錶, 單車等- 這些曾經是屬不同專業的領域, 應為有個 LV 而被結合在一起. LV represents a certain standard of quality

Branded 未來會變的更平凡, 連結更多領域 - 醫學, 電子科技, 經濟, 網路商業, 感性心裡學, 因而產生更多元化的設計模式, 推廣當代設計以外的範圍. 跨界思考是必然的.

"Not everyone has what it takes to have a brand." - Malcolm Gladwell, writer.

"Being good in business is the most fascinating kind of art." - Andy Warhol, artist.