Thursday, January 29, 2009

巴豆妖經理 對multidiscipline思考的建議

"人類是思考懶惰的動物,一旦用腦的方式模式化後,就很難用別的方法再予以刺激. 所以,為了訓練思考邏輯,以產生發想或構想新的思考邏輯,就必須常常刺激腦中各個不同的部位;經常練習多面向、多角度、深度的、正反向的思考方式,應可解決部分思考的問題.

直線思考模式,為一般人常用的邏輯思考方式;對一般人而言,遇到問題發生時,就以順向、直線的方式思考問題的解決方法,對於問題的解決,不能達到圓滿的境 界;因此,除了順向、直線的方式思考外,反向、逆向的思考方式,再加上綜合性的思考模式,會讓我們明白問題的處理方式,會有多種方法可以處理,不致於讓人 的思考鑽入死胡同,而造成問題的僵化.

個人以為所謂的正面的思考模式,和順向的思考模式並不一樣;所謂的正面的思考模式,應是凡事都往好的方面思考;而所謂順向的思考模式,應是以個人思考問題的當下,所抱持的心境模式而定.

例如:
當一個人在悲困潦倒的時候,其情緒是低落的;這時他的思考方式,一般而言,都是順向的往不好方向思考. 這時,他的逆向思考,就是正面的、健康的思考模式.
當一個人在架構企劃案時,一般人的思考模式,大部分都是往成功、正面的順向方式去思考;這時,他的逆向思考模式,就是當企劃案如果失敗時,要如何處理的應變措施.

所以,順向的思考,不一定等於正面、健康的思考;同樣的,逆向的思考,也不一定是等於負面的思考.

但願您的思考模式有助於您的轉念,使您的心胸更順暢."

http://forum.rad.gov.tw/posts/list/2271.page

凡是必從心開始

"山不轉路轉,路不轉人轉,人不轉心轉" - 聖嚴法師

心轉事事皆順暢

"換另一個面向去思考問題,以不同的立場、角度去思考問題.
個人的觀念與態度,是正確處理事情重要的根據;
正面的態度,正面的觀念
讓你擺脫焦慮的心情,免除不安的情緒,使你的心胸更舒暢,心靈更平靜.
執著的想法,使您路愈走愈窄,心境愈來愈煩悶.
轉念,讓您的路更寬廣,使您的生活更快樂,人生的旅途更順暢
" - 巴豆妖 經理

凡是必從心開始

http://forum.rad.gov.tw/posts/list/2271.page

聖嚴法師, 願你往生一樣快樂

Wednesday, January 28, 2009

為何跨界? Multidiscipline

原因:1. 全球化的結果造成競爭上升 (資本主義的後果) 2. 高科技將取代部份人力.

Goal: Stay Competitive, beyond 設計美學. Stay Competitive means know and learn to do something others don’t know about or can’t do.

除了精進本身的專業之外 更需要跨領域能力 才能打造跟別人不一樣的競爭力 求學習 求進步 避免自己能力被外包出去 被高科技取代.

三個跨界能力:

1.國際觀 -多看 多創作 多學習 多接觸 以了解自己在國際舞台上所站的位子與面對的競爭, 以評估自走的方向妥不妥當

2. 學 Business & Marketing - 優秀作品 不是孤方自賞就好 而是要能被大眾看見 影起廣泛關注 才能發揮影響力 專業能力必須延伸學習行銷 策展的能力

3. “商品可以全球化 , 藝術卻必須在地化才有價值” - Epson,
國際觀能給予新視野與技術等基礎去創新 但創新須保有與禿顯當地文化內涵 才會被注重

Sunday, January 25, 2009

The Last Lecture

"I believe brick walls are there for a reason. They're not there to keep us out. They are there to give us a chance to show how badly we want something." - Randy Pausch, Professor

Pausch's Last Lecture

Saturday, January 24, 2009

Multidiscipline education

If faculties from Harvard Medical School are bringing their students to art museums to train their observation skills (believed to increase their diagnostic ability*), then why shouldn't Design Schools bring their students to the Bodies Exhibit?

*http://www.free-press-release.com/news/200807/1217263360.html

Witty Obama

"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek. "

"Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it's only when you hitch your wagon to something larger than yourself that you realize your true potential." - Barack Obama
懂得變 你才不會變

Thursday, January 22, 2009

"You need money to make money" is a misconception

Ex: The Red Paper Clip story

Value is determined by an individual's need in a given situation, and thus it is relative and never fixed. A pen may worth $1.50 at Staples, but for someone who suddenly found himself missing a pen when arriving at an exam might be willing to pay for this pen at a much high price if there is one to offer at that given situation. The consequence of not writing an exam outweighs the value of the pen at that moment.

- Desperate situation calls for desperate value.

錢是想出來的, 多動腦有益身體健康.

Wednesday, January 21, 2009

往錢看

看錢 有三個思惟:

省來的 - 分的出需要與想要 (necessity and desire)

賺來的 - 分的出資產與債產 (asset and liability)

想來的 - 分的出理性與感性 (IQ and EQ - the mind)

三個思惟 能造就三個截然不同的未來

三個都合併 才能學會怎樣把整隻龍蝦吃乾淨
也才了解為何要以同樣的積極態度把水溝汙泥挖乾淨

Monday, January 19, 2009

經濟大蕭條後...今天睡好 明天吃飽 後天有柴燒

"今天不好, 明天會更糟糕, 但後天會很美麗. 因為過了明天, 大部分的競爭者都會消失." - 馬雲, 阿里八八

"金融風暴下一階段是經濟大蕭條, 沒有競爭力企業將淘汰, 存活的企業將更健康." - 林百里, 廣達電腦

Faith and persistence.

Sunday, January 18, 2009

Andy Warhol in 5

1. "Don't pay any attention to what they write about you. Just measure it in inches.

2. "I'd asked around 10 or 15 people for suggestions. Finally one lady friend asked the right question, 'Well, what do you love most?' That's how I started painting money."

3. "I'm afraid that if you look at a thing long enough, it loses all of its meaning."

4. "People need to be made more aware of the need to work and learning how to live because life is so quick and sometimes it goes away too quickly."

5. "They always say time changes things, but you actually have to change them yourself. "

- Andy Warhol, artist.

Saturday, January 17, 2009

A Brand Apart

"藝術作品的現實面在於 - 它是會是成為投機對象的商品"

"所謂的暢銷 是將溝通做到最大化後的結果 " - Takashi Murakami, artist.

Brand is the thesis statement of a company.

Brand is an effective form of communicating to the public.

Brand may be generated from a company or conceived from the public. One is intentional, the latter is spontaneous.

Brand represents the value that the company offers to public, it also represents how the pubic values the company.

Brand creates values in society by creating desires and demands.

Brand represents a company's responsibility, reputation, and quality standards.

As the information becomes increasingly accessible and excessive, brand assists in distinguish one from the other (competitors).

Brand constructs our first impression; same logic as how people judge a book by its book cover/title.

Brand 給與外界跨入陌生領域的切入點 它結合了不同領域之間所擁有的共鳴, 因此Brand 會是跨介溝通必需有的平台. Ex: 想到 LV 就想到行李箱, 皮件, 手提包, 服飾, 鞋子, 手錶, 單車等- 這些曾經是屬不同專業的領域, 應為有個 LV 而被結合在一起. LV represents a certain standard of quality

Branded 未來會變的更平凡, 連結更多領域 - 醫學, 電子科技, 經濟, 網路商業, 感性心裡學, 因而產生更多元化的設計模式, 推廣當代設計以外的範圍. 跨界思考是必然的.

"Not everyone has what it takes to have a brand." - Malcolm Gladwell, writer.

"Being good in business is the most fascinating kind of art." - Andy Warhol, artist.
遇到困難時 提醒自己 "不要當搶飯碗的人 , 要當製造飯碗的人" 思惟會變的不一樣.

包袱越少 越有條件去突破

創業設計新產業

血拼/設計/感性腦/服務業/亞洲_共通點 will resonate/communicate

設計有時會處於過於專業或流行的兩極端. 應此要學會從居用者那端出發, 把兩端距離拉近 讓時尚生活化. 它需要兼具廣度 (設計種類) 與深度 (設計品質).

Hence future design business structure will become increasingly HYBRID and symbiotic with respect to principle of survival of the fittest.

設計會是高人文、高科技、高感覺的結合

設計師不只會是一群氣氛製造者 更是把氣氛感染給大家 (providing Platform service* - 網路商業化後的新產業** Future design belongs to the service industry - providing pre- & post- design customer service, customization process, instant feedback & modification)

A goal, a system, a discipline.

*"Platform needs to be simple and dumb enough to embody the ability to anticipate what they cannot anticipate" - Benjamin Bratton

**產業 as an industry consist of many small business closely-linked (up and downstream) to manufacture the products together rather than one large corporation that does it all like Google.

Thursday, January 15, 2009

The Contemporary Internet Luxury

Simplification: of application interface (iTouch, Emotiv Epoch), easier and more intuitive control, thus more appealing to wider range of public.

Customization: info direct to personal needs (increase click and advertising opportunities) getting to info relevant to you faster. (iGoogle). Promoting down-to-earth luxury - luxury at affordable price, made available to all, in a click second.

Visualization: of info media. (Youtube, iNews)

Contamination: viral effect, using internet as platform to launch wide-spread distribution and exposures worldwide at instant.

Possible new paradigm: Neuro interface (more advanced than Minority Report)
http://emotiv.com/INDS_2/inds_2_3.html

"In the future, everyone will be famous for 15 minutes." - Andy Warhol

Wednesday, January 14, 2009

design in Visual Merchandizing

Zara, Giordano, Apple store, H&M

Design is implemented to create a dialogue between the merchandise the the potential consumer (inhabitant) via spatial, material, programmatic, technical means to achieve sensory stimulation. More than a installation or window display, but a designed environment with the intention to promote sales of a product or service offered by the clients.

psychology of sale lies in controlling right brain (emotional side)

It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style.

In optimal retail environments such as the Apple Retail Stores, the visual merchandising, customer experience, and store design are all in synch creating amazing environments and unbelievable sales.

Unlike traditional retail environment that attract customers with visual accents and glamorous lighting, the Apple Store was designed much as a comfortable, clean, & spacious laboratory environment for its customers get to Apple's gadgets directly without visual and programmatic distractions. Gadgets are placed orderly along the large long tables, each with a generous amount of space, awaiting to be seen and experimented by the customers. Before the final design of the store is finalized, Apple would build a prototype of the store and invite people to come visit, giving designers opportunities to observe how their design actually work in real retail situations, and perhaps getting more insights and feedbacks from the people. The prototype is tested for a month before the design become finalized, drawings are then delivered to contractors at its respective locations throughout North America.

Tuesday, January 13, 2009

Faith 黎智英 & 马云

敢於面對未知

"如果可以預測未來 , 那麼我們我們還要做生意嗎 ? 創作是做生意的原動力 , 假如現在已經可以看到將來的事情 , 我們還有什麼好創作的 ?
恰巧是未來的不可預測 , 才需要我們去創造將來的世界 . 假如未來已在掌握之中 , 未來對我們還有什麼意義?"

"創業是一個解決困難的過程 , 創業是走到無知中去摸索.
沒有信念又何來勇氣在一片漆黑不測中摸索?
要不是有必定成功的信念 , 我們又如何有邁向前路的指引?
沒有了信念 , 我們便只會迷失在憂患的黑暗中 !" - 黎智英, GIORDANO 壹週刊 蘋果日報.

"第一你自己要相信,就是‘我相信’,‘我们相信’;第二是坚持;第三,我们学习,第四,我们做正确的事和正确的做事—正是这四个关键使阿里巴巴走到现在 你没有坚信不疑的事情,那你不会走下去的,你开始坚信了一点点,就会越做越有意思.
很多人比我们聪明,很多人比我们努力,为什么我们成功了,我们拥有了财富,而别人没有?一个重要的原因是我们坚持下来了.
有的时候傻坚持要比不坚持好很多,如果空有理想,没有坚持,理想将变成一种痛苦." - 马云, 阿里巴巴.

信念 > 信心 > 勇氣與動力 > 方向

信念建立信心 > 信心(在黑暗裡) 給予勇氣與動力 > 有動力後才有方向 不在黑暗中迷失

"思惟產生信仰 信仰產生力量" - 孫文

Not what you believe, but how much you believe, and how persist you are.

壹週刊 Magazine & Apple's Daily (HK, Taiwan) - the two most widely consumed media source in both Taiwan and Hong Kong, their popularity illustrates an evidence of Southeast Asian society becoming increasingly visual and emotional - Graphics over content, tunes over lyrics, color over b/w. Layout presents 70% visuals (includes title, graphics, images), 30% texts (content, footnotes, references). Asian culture is becoming more 'flat,' despite the economic recession, online-shopping sales rose 40% in 08 compare to 07. Meanwhile the Economist (UK) - most read magazine in Europe and North America, contains 90% text and 10% visuals. Media illustrates cultural context of a particular region.

http://blog.china.alibaba.com/blog/yunma/article/b0-i2624777.html

Sunday, January 11, 2009

左右腦均衡的 multidiscipline

高感性 (high concept)、高體會 (high touch)、高效能 (high efficiency)

"高感性指的是觀察趨勢和機會,以創造優美或感動人心的作品,編織引人入勝的故事,以及結合看似不相干的概念,轉化為新事物 的能力 (from knowledge with openness)

高體會則是體察他人情感,熟悉人與人微妙互動,懂得為自己與他人尋找喜樂,以及在繁瑣俗務間發掘意義與目的的能力 (from compassion)

高效能則是指,在如此現代的社 會中,看清整個趨勢的發展,做最有效率的規畫 (from strategical planning)"

- 劉慶中,國立屏東教育大學校長

二十一世紀人的「基本配備」

道德
世界觀
獨立思考
行動力

by 龍應台

http://www.youtube.com/watch?v=EuOwJRwFcuI&NR=1

聲音有兩種

"聲音(歌聲)有兩種 一種是在氣奮的感染下 讓大家會有短暫的激情 (effervescence 一時的感性)

另外一種 是會讓大家留在心裡 (.....感性與理性結合的穿透力)" - 小胖老師

這principle不只存在於聲音...

http://www.youtube.com/watch?v=wwKX5RRKshA&feature=related

Dualism

There is always two perspectives to tell a story. Pros & pros, cons & cons, culture & counterculture, capitalism & socialism, ying & yang, etc. Once understood dualism, perspectives from both sides become equally valid. However, whether dualism exists in (or promotes) the state of equilibrium/co-existence or majority vs minority would be difficult to pinpoint.

"儘管社會愈趨多元化、物質選擇更加多樣化,但追求簡單生活的人卻有增無減,所謂的『極簡主義』正風行。不論穿著、打扮、飲食、甚至興趣的培養,選擇反樸歸真,簡簡單單過生活。"

"除了田園生活可以安撫現代城市人的心,『復古風』、『古早味』也趁機搶搭流行列車。人們雖然不斷追求前衛、新潮的發明,不過內心仍深藏著懷舊情節。造仿古蹟、老街,提起跳房子、王子標、一元抽,無意間聽到鄧麗君的何日君再來,相信會喚起不少人在某段時期的特殊回憶。" - 周怡秀, 經濟日報

http://www.geocities.com/marybethchou/words006.htm

複合式經營中的 multidiscipline

Precedents: Nike, Dell, Starbucks, Chapters, Pioneer, Samsung, etc

以穩固客源與擴大現有客戶群為目地 diversifies risks by expanding and categorizing its product and services into different classes in order to curb the market fluctuation (ie. Pioneer Kuro vs. Pioneer Elite - same hardware tech but different branding class and price to stratify multiple consumer classes) - the key is still multidiscipline.

http://www.geocities.com/marybethchou/words004.htm

天宇朗通的山寨機企業祕密

山寨手機市場

Three principles which made 山寨手機 ('bandit/clone' cellphones) possible in China:

Moore's Law: Exponential increase of computational power every 18 months.
Metcalfe's Law: Value of a network is proportional to its nodes (connected users or component)
Prahalad's theory (Fortune from the Bottom of the Pyramid)

http://ca.youtube.com/watch?v=GeSqQzNk1f4
http://ca.youtube.com/watch?v=7qZdorGq2S8

Friday, January 9, 2009

"人生最重要的是找到自己的世界, 當找到自己的世界後人生才有意義. 而賽車才是真正屬於我的世界" - 藤原拓海, 秋名山車神

飄移
找支筆寫下日記,記錄勇氣
我可以對著牆壁,讓拳頭叛逆
呼吸天窗玻璃,打開我的身體
這里引擎聲就像是一種樂器
所以,風呼嘯而過刺激
所以,我在轉彎飄移
加足了馬力飆到底看仔細
零到一百公里誰敢與我為敵
我用第一人稱在飄移青春
輸跟贏的分寸計算得很精準
我踏上風火輪在飄移青春
故事中的我們在演自己的人生

勝敗的對比,是殘酷的可以
運氣,從來就不在我這里
實力沒辦法模擬飄移
人車一體飄移
笑看後視鏡的自己,啊
點火,繼續事關榮譽
我除了第一其他沒有興趣
得飄得飄得咿的飄
我安靜的喝飲料,輕松的笑
我用第一人稱在飄移青春
輸跟贏的分寸計算得很精準
我踏上風火輪在飄移青春
故事中的我們在演自己的人生
得飄得飄得咿的飄(得飄得飄得咿的飄)
我繞過山腰雨聲敲敲(我繞過山腰雨聲敲敲)
得飄得飄得咿的飄(得飄得飄得咿的飄)
再開進隧道風聲瀟瀟(再開進隧道風聲瀟瀟)
雙手舉起來的動作是自信

周杰倫/方文山

Thursday, January 8, 2009

Intel's Multi-Billion Dollar Lesson

"全球化競爭 要在單一專業領域出頭 像在大樹下的小草要見到陽光般難
但在兩棵大樹中間 反而更有機會長大 甚至成為創新者

領域間的界限將混濁 何必當下自我設限" - Paul Otellini, Intel CEO

每個問題有很多個解決方案,關鍵是能不能用多角度去思考 找出平衡點稱之為共鳴

Monday, January 5, 2009

越忙會越有時間

"生命就在於呼吸之間
有呼吸就叫生命
沒有呼吸就結束

如果把每天都當是生命最後一天去運用的話
它會有無窮力量" - 李連杰

人想要的東西很多 須要的東西不多
每天不後悔 不遺憾 就夠了

http://www.youtube.com/watch?v=ki4hBcDI6do
http://www.onefoundation.cn/html/en/beneficence_01.htm

Sunday, January 4, 2009

You can if your mind can

"Nothing Succeeds Like Success" is an inspiring essay written by Christian Larson, which explores the psychology behind success and argues that always feeling successful is the key to actually becoming successful.

http://self-improvement-ebooks.com/books/nsls.php

Saturday, January 3, 2009

Open Source Corp.

Precedents: Mozilla, Wikipedia, Eclipse, Office.org, Youtube, Linux OS, itune, iphone applicatoins, etc...

Open-source fosters development of non-commercial business model which rely on open-source contributions from anonymous individuals (mostly unpaid volunteer/ enthusiasts) that are brought together via the internet and often shared a common vision and ambition to develop a better, efficient software interface than ones traditionally developed by commercial corporate giants such as MS, Adobe, Autodesk, etc. Since the software are open-sourced, this drastically reduces the cost of research and development that is often required under a commercial business model, while lowering the barriers (cost) traditionally required to venture into the industry. Hence open-sourced software is able to compete with commercially developed software by offering them to users at low to free of charge and with no licensing requirements. Thus they could be easily and quickly distributed using the internet via downloads, further reducing the inventory, property, labor, selling and operating costs in general. The profit is generated not from the software but the supplementary products and services that come with increasing use and demands for the software and subsequent advertising opportunities as the result of their increasing exposures.

Apple allows customers to design their own iphone application and sell it on itune. All customers need to do is purchase a package containing the programming language, the how-to, and license agreements that grants you permission to sell your apps on itune.

How could a non-commercial (open-source) model benefit design operation? is open source design or architecture possible? at what stage of design process should open-source happen? is individual authorship still relevant?

Friday, January 2, 2009

"Need not focus on the mistakes any more than is necessary to learn their lessons." - Warren Buffett

If you make a hundred decisions and ten turn out bad, you could end up obsessing over your mistakes to the point that you neglect the new opportunities and decisions that need to be made.

"We just figure there is so much to look forward to that there is no sense thinking of what we might have done. It just doesn't make any difference. You can only live life forward."

Thursday, January 1, 2009

Why multidiscipline ?

Michael Jemtrud is currently the Dean of McGill Architecture in Montreal...

http://danspira.wordpress.com/1995/12/31/what-i-learned-from-michael-jemtrud/


Even though the comment was made in 1995, however as information becomes more and more saturated in the 21st Century, the ability to acquire, filter, and extract valuables from them becomes increasingly pivotal.