Design is a mechanism for spectacle, like architecture, it provides a stage for an everyday event to unfold, while depicting an ordinary moment of the story to magnify. End result is a creation of a spectacular atmosphere where original perception of the ordinary moment becomes spectacular and extraordinary.
Spectacular design work hand in hand with seductive medium - media, branding, economy, technology, science, psychology, with goals to inject some excitement to the banal environment, while appeal to the deepest human desire for provocation, differences, and change.
How bold
how seductive
how exuberant
how complex
how unpredictable
how big
how surprising
how interactive
dictates
how spectacular a design becomes.
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