What commodification does is teaching people to read labels, dollar signs and brands to determine what's valuable: A performance given by Joshua Bell at the National Theater with tickets sold at hundreds of dollars drew sell-out crowds, while the same performance given for Free at the subway station the very next day caught no attention and interests in the crowd, except for one girl in the end, who happened to recognize Bell initially via his previous appearance, but still not his work. Consumerism can sometime blind our perceptions in discovering the real value that often constructs those labels/dollars/brands.
Tuesday, June 30, 2009
Even Joshua Bell can't escape consumerism
Joshua Bell the violinist performing in Washington DC Subway:
What commodification does is teaching people to read labels, dollar signs and brands to determine what's valuable: A performance given by Joshua Bell at the National Theater with tickets sold at hundreds of dollars drew sell-out crowds, while the same performance given for Free at the subway station the very next day caught no attention and interests in the crowd, except for one girl in the end, who happened to recognize Bell initially via his previous appearance, but still not his work. Consumerism can sometime blind our perceptions in discovering the real value that often constructs those labels/dollars/brands.
What commodification does is teaching people to read labels, dollar signs and brands to determine what's valuable: A performance given by Joshua Bell at the National Theater with tickets sold at hundreds of dollars drew sell-out crowds, while the same performance given for Free at the subway station the very next day caught no attention and interests in the crowd, except for one girl in the end, who happened to recognize Bell initially via his previous appearance, but still not his work. Consumerism can sometime blind our perceptions in discovering the real value that often constructs those labels/dollars/brands.
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