The Age of Recommendation

"We are leaving the Information Age and entering the Recommendation Age. Today information is ridiculously easy to get; you practically trip over it on the street. Information gathering is no longer the issue-making smart decisions based on the information is now the trick... Recommendations serve as shortcuts through the thicket of information, just as my wine shop owner shortcuts me to obscure French wines to enjoy with pasta. " - Trend-watchers at Frog Design

Web 1.0: They were the Producers who generate information as much as they could - websites, blogs

Web 1.5: they were the Distributors who makes informations reachable to as many as possible - search engines like Google, youtube

Web 2.0: and lately they become the Tastemakers, who directs people/traffic to specific information via reviews/ratings/tags/links/embeds/etc, based on their own opinions and self-interests - social networking programs, Diggs, stumbleUpon, technorati,etc