1. Like Google, the firm needs to become a platform: the platform that has network to many other designers (not only architects, but designers) out there who are subscribed under the firm's network.
2. The main focus of the firm is to gather project commissions from everywhere and auction them out to its subscribed designers. The subscribed designers would then bid for the specific projects they wish to get. Bidding is based on talent (portfolio of past work, performance, experience, etc) as well as rates (fees). Best bid wins the job.
3.
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