'Google'nomics: paid by the hour replaced by paid by the quality /quantity of ideas

Google provides platforms for everyone online to organizes themselves into specific communities for free using links, tags, widgets, emails and other tools on interfaces owned by Google, like Blogger, Youtube, Gmail, etc, then target its advertisement accurately and efficiently to those communities created by the users : a win/win/win situation for Google/its ad clients/its users - the users get to blog, post videos, connect and form communities at no cost using online tools provided by Google. Once the communities reached a larger volume of traffic, Google then allows its ad clients to post ads onto these communities' websites/blogs. This way, the ads clients succeeds in exposing their product/service to a targeted audience, in return Google gets to charge its ad clients for posting. Hence, the more blogs, videos, traffic, communities that are generated under Google's platforms (blogger, youtube, gmail, etc), the more ad clients Google will be able to attract, and the more ad revenue they will able to earn.

More content/ more traffic = more profit. Abundance replaces scarcity as the new principle of economics in the era of Web 2.0

Google's interfaces allow for self-organizing opportunities to occur. They provide links between content & people. The link is whats valuable.

What does design have to do with all this?
As more projects & paper projects are being produced, more aesthetic styles being promoted, more construction technologies being tested and adopted, more software and production techniques become available, more people who become interested in design, and more people who are calling themselves 'designers' (myself included); design firms must learn, accept, and use these abundance towards their interests via collaboration with the interfaces & people. Managing abundance is the new business model in running design (more contents & participants can yield more profit), while open-source collective intelligence is the new method of designing. The key is finding way to build content with the public, while designers become the editors of those content.